A Strategist Who Loves the Details
BECKI FELLIN
Great marketing takes both big-picture thinking and attention to detail. I connect the two while embracing new tools and technology that help make great work more efficient.
For the past four years, I’ve had the privilege of building BFellin Studio and working alongside marketing departments and agencies on everything from long-term, multichannel campaigns to focused strategic projects. My business is built on a wonderfully varied 20+ year marketing career spanning major corporations and metropolitan markets as well as nonprofits and close-knit communities.
As a former Director of Marketing, I’ve also been on the client side leading busy teams, managing competing priorities and hiring agencies, freelancers and creative partners. That experience has shaped how I work today and what I believe makes an outside partner truly valuable.
I bring both a creative and analytical mindset to my work, along with a natural knack for problem-solving and organization. As an amateur artist and self-proclaimed “math nerd,” I’m just as comfortable developing the big idea and creative concept as I am managing the details and analyzing the results.
EXPERIENCE
Director of Marketing
Appell Center for the Performing Arts, York, PA
Director of Digital Marketing
The Institutes, Malvern, PA
Senior Analyst, Digital Sales & Marketing
Comcast Cable (Comcast.com), Philadelphia, PA
Associate Marketing Manager
Meredith Corporation (Family Circle), New York, NY
MEMBERSHIPS
American Marketing Association of Central Pennsylvania
EDUCATION
Loyola University of Maryland
(formerly Loyola College of Maryland)
Bachelor of Arts in Communication (Advertising)
When I’m not working with clients, you can typically find me with a cup of coffee in hand (possibly my second or third of the day), cheering on my oldest at a baseball game or shuttling my youngest to his guitar lessons. When I can squeeze in a little time for myself, I’m usually reading, sketching, painting, tackling a home DIY project, taking a long walk in the park with my dog or organizing a closet. I’m happiest when there’s something new to explore, create or improve.