Client Testimonials
What clients have to say about working with me...
"Becki has been such an integral part of our design studio and she has become a true creative partner to me personally. She's such a fantastic collaborator, writer, and strategist... really don't know what I'd do without her."
PAUL CIRIGLIANO
Executive Creative Director
DBM: A Design & Branding Studio
"I can’t say enough great things about Becki. Our business was having serious SEO issues. If you searched for our company in Google, we were non-existent. Since Becki worked on our SEO configuration, we have been the #1 search result. She even spent time showing me techniques to help maintain our position. Becki took the time to understand our business, which made the process and our relationship so valuable. I will continue to use Becki. Her service is unbelievable!"
JOHN LERSCH
Owner
Waxed Candle Company
"It has been an absolute pleasure working with Becki, from BFellin Studio – I am very happy with our new website that she designed! Throughout the entire design process, she was responsive, receptive to our vision, and extremely professional. The finished product is exactly what we were looking for. I highly recommend utilizing Becki for your marketing and website needs!"
MICHAEL DOSTER
Architect
ArchStone Architecture + Construction
"Loved working with Becki! She took her time to get to know me and my business and helped me craft my messaging so that I could speak to my audience and their struggles. Becki has a detailed process that worked well for a planner like me and she always delivered on time. She’s clearly top notch at what she does and I can’t recommend her enough! Will definitely be hiring her again soon!"
THERESA HARP
Owner
Theresa Harp Coaching
Additional References
"When you work with Becki Fellin, you can rest assured that your marketing project is in highly capable hands. She has the unique ability to combine smart digital strategy with communication and branding expertise, offering a well-rounded, deeply valuable skill set that drives meaningful business outcomes. Becki and I worked as media colleagues for several years and continue to collaborate regularly. She is resourceful, conscientious, and ALWAYS finds a way to get it done — on time, on budget, and with a refreshingly positive attitude."
MICHELLE RIVERA
Creative Lead & Owner, Copypop Media Inc.
“I loved working with Becki Fellin. She is a true partner. She, of course, brings exceptional marketing skills, but more importantly, she is a very skilled strategic thinker. She understands the key drivers of your business and then how marketing can strategically support your goals.”
ERIN MCGLAUGHLIN
COO, myHR Partner Inc.
(former CEO & Owner, Design Quake, A Business Consultancy)
"How do I describe Becki Fellin in just a few short sentences? Why not start with a few short words. Fierce. Dedicated. Committed. Strategic. Relatable. Personable. And lastly, visionary. I had the distinct pleasure of working hand-in-hand in creating an entire business plan for a 'continuing education' company that took them to the next level. While I was a cloud thinker, Becki used her years of marketing and communications experience to be creative yet strategic in bringing this startup to achieve record setting outcomes and growing the group 30% in the first year. Becki is not only brains, but creativity as well."
WESLEY HAYES
Head of CE&X Digital Experience Onboarding, SAP
(former VP of Operations, The Institutes)
"Becki is not only incredibly smart, talented and creative, but also a pleasure to work with. Becki's consummate professionalism, attention to detail, and problem solving ability make her an asset to any project. Becki's enthusiasm for her work shines through the day to day and even in the toughest situations. She is passionate about producing and providing good work to her clients and colleagues."
JUDY SCHIFFMAN
Integrated Marketing Consultant
(former Senior Marketing and Event Manager, Meredith Corporation)
Becki Fellin led a renaming and rebranding initiative for the Appell Center for the Performing Arts. The organization had made the decision in December 2016 to move from a well-established brand of 35+ years, and rename in honor of the family who built our historic theaters in the 1920’s and then led the efforts to renovate and reopen them as a performing arts center.
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The project had any number of elements to address and balance: branding guidelines, new imagery, communications with key stakeholders/donors/public as well as PR and marketing for several celebratory events that accompanied the rebranding. There were significant concerns amongst the Board and staff that the community would not understand or embrace the change and that ticket sales and donations would decrease.
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There was also an issue of time. A project like this can easily take a year or more. For this rebranding, Becki was given 6 months. She quickly gained understanding of the project elements and goals. Timelines, key deliverables and metrics were created and approved by leadership. With minimal copywriting and PR support from a third-party firm, Becki created the brand hierarchy, proposed new logos and developed the complete branding guidelines. Media and key stakeholder communications plans were developed and implemented. And on May 5, 2017, the entire branding and identification of our facility, materials, website, social media and more become the Appell Center for the Performing Arts, and Tony Bennett performed the first show under the new brand to a sold-out house.
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The rebranding and its related events hit all goals and metrics. Importantly, the new brand was quickly embraced in the community, annual fundraising increased and there were no fall offs in ticket sales or other business lines.
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We were able to succeed thanks to Becki’s ability to quickly gain understanding of the goals and challenges, then translate those into a working plan before calmly leading the organization through its execution. She is equally adept at planning and ideation as she is executing those plans – including brand strategy, copywriting, media buys, PR, design, social media and more.
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